Saturday, July 5, 2008

Internal Communication






Internal communication, also known as employee relation, it includes all communication within an organization. The need of internal communication has emerged to strengthen relationship with employee. Companies consider employee as the back bone of the company. Internal communication may be oral or written, face to face or virtual, one-on-one or in small groups. Effective internal communication which can be said to be “downward, upward, and horizontal” Good internal communication helps to establish formal roles and responsibilities for employees.

Internal communication helps employees to understand the organizational vision, values and culture. Implementation of effective communication is useful in the time of crisis to provide information to employees and also to handle the crisis efficiently by maintaining open lines of communication between management and employees. Effective internal communications can enhance stronger relationship throughout all levels of the organization.

Excellent internal communication cannot be simply implemented and left alone; the process must be ever-changing and adaptable for success. While more and more organization begin to spend more time identifying special interest groups within their own wall, internal communication methods are becoming increasingly diverse to match the varying needs of each organization internal staff and stakeholders.


Personal experience/ Example:
When I was doing my internship in reliance fresh as one of the team member in human resource management, I was watching the communication between managers and subordinates. It was so clear, concise, informative and independent. Any employee or project trainee can speak freely to any mangers in the organization. And also we are independent to raise our voice in any kind of decision and also suggestion regarding the management. Here I clearly observed the two way communication between the managers and the subordinates.

References:
http://en.wikipedia.org/wiki/Internal_communications

http://findarticles.com/p/articles/mi_m0QLQ/is_2006_Feb/ai_n16068447

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