Communication is a necessary life process. All the information related to behaviour is known as communication. Communication takes place in three common settings: Interpersonal-amongst individuals e.g. just speaking
Machine-assisted e.g. using of telephone to get message across
Mass-to get the same message across different individuals at the same time.
Machine-assisted e.g. using of telephone to get message across
Mass-to get the same message across different individuals at the same time.
Most theories associated with communication are based on notation. That can be traced back 1000 of years. There is much discussion in the academic world of communication as to what actually constitutes communication correctly; May definitions of communication are used in order to conceptualize the process by which people navigate and assign meetings.
Communication study so deeply rooted in human behaviour and the structure of the society that scholars have difficulty thinking of it while excluding social or behaviour evils. Because of communication theory remains a relatively young field do inquiry and integrates itself with other discipline such as philosophy, psychology and sociology.
Going to the part of communication theories, there are seven major traditions of communication theory according to the Encyclopaedia of Rhetoric by Robert T. Craig of department of communication at the University of Colorado at Boulder.
1) Rhetoric: Rhetoric is the oldest of this tradition, from which comes the idea that communication can be studied and cultivated as a practical art of discourse or sensible use of language.
2) Semiotics: which is the study of signs? This tradition views communication as a process that relies on signs and sign system to mediate across the gaps between subject viewpoints, or to act as a go between among opposing individual perspectives.
3) Phenomenological: it relies on the notion that the basis for communication lies in our common existence with other in shared world that may be constituted differently in experience. It views communication as the experience of self and the other in dialogue.
4) Cybernetic tradition: it is information processing. It is one of the modern communication theories and it suggests all complex system such as computers, telecommunication devices.
5) Social psychology: this view communication as an expression, social interaction and influence. It suggests that communication always involves individuals with their distinctive personality traits, attitudes, beliefs and emotions.
6) Socio-cultural: it conceives communication as a symbolic process that produces and reproduces shared meanings, rituals and social structures or a reproduction do social order.
7) Critical tradition: the final tradition of communication theory is critical tradition. It defines communication as discursive reflection or as a reflexive, dialectical discourse essentially involved with the cultural and ideological aspects of power, oppression, and emancipation in society.
The author concludes that these are the seven traditions do not cover the field of communication theory completely, it adjust a part of communication theory. Because the idea of communication numerous, diverse and dynamically evolving to be captured entirely by any simple scheme.
Example: Tata group was using a written form of communication with their employees but because of the new invention in communication field now is Tata is using the electronic form of communication with their employees.
Personal experience: when I was in school, I use to visit bank with my father. All decision was taken by the manager itself. When I recently visited the same bank I was shocked to see it because all the decision making is were decentralised every department can take their own decisions. The communication system was so advanced.
Reference: http://en.wikipedia.org/wiki/Communication_theory
http://spot.colorado.edu/~craigr/Communication.htm
Communication study so deeply rooted in human behaviour and the structure of the society that scholars have difficulty thinking of it while excluding social or behaviour evils. Because of communication theory remains a relatively young field do inquiry and integrates itself with other discipline such as philosophy, psychology and sociology.
Going to the part of communication theories, there are seven major traditions of communication theory according to the Encyclopaedia of Rhetoric by Robert T. Craig of department of communication at the University of Colorado at Boulder.
1) Rhetoric: Rhetoric is the oldest of this tradition, from which comes the idea that communication can be studied and cultivated as a practical art of discourse or sensible use of language.
2) Semiotics: which is the study of signs? This tradition views communication as a process that relies on signs and sign system to mediate across the gaps between subject viewpoints, or to act as a go between among opposing individual perspectives.
3) Phenomenological: it relies on the notion that the basis for communication lies in our common existence with other in shared world that may be constituted differently in experience. It views communication as the experience of self and the other in dialogue.
4) Cybernetic tradition: it is information processing. It is one of the modern communication theories and it suggests all complex system such as computers, telecommunication devices.
5) Social psychology: this view communication as an expression, social interaction and influence. It suggests that communication always involves individuals with their distinctive personality traits, attitudes, beliefs and emotions.
6) Socio-cultural: it conceives communication as a symbolic process that produces and reproduces shared meanings, rituals and social structures or a reproduction do social order.
7) Critical tradition: the final tradition of communication theory is critical tradition. It defines communication as discursive reflection or as a reflexive, dialectical discourse essentially involved with the cultural and ideological aspects of power, oppression, and emancipation in society.
The author concludes that these are the seven traditions do not cover the field of communication theory completely, it adjust a part of communication theory. Because the idea of communication numerous, diverse and dynamically evolving to be captured entirely by any simple scheme.
Example: Tata group was using a written form of communication with their employees but because of the new invention in communication field now is Tata is using the electronic form of communication with their employees.
Personal experience: when I was in school, I use to visit bank with my father. All decision was taken by the manager itself. When I recently visited the same bank I was shocked to see it because all the decision making is were decentralised every department can take their own decisions. The communication system was so advanced.
Reference: http://en.wikipedia.org/wiki/Communication_theory
http://spot.colorado.edu/~craigr/Communication.htm
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