Why communication is important?
A communication system in organisation is as important as blood in the body. If the circulation is stopped then body is dead. In same way if communication stops to any part of body then that part of the organisation then that part of organisation cannot work. So communication is very necessary to the organisation. Communication in today's jumbled corporate environment involves much more than just motivating employees and providing good Public Relations. To become successful in the today business world, communication play vital role. It may to external communication (to interact with the costumer, to interact with stakeholders or to tell the people about the company.) or an internal communication (communication between the employer and employee, or from employer to employer)
What is communication really means?
In general communication just means “say", "talk" or "tell"'. This myth of communication has now, paradoxically, become a burden for the communications director to carry. It has create expectation of corporate often can’t be met, andd can be difficult to manage. The skill of corporate communications is, therefore, skill in conducting conversations — in opening up areas of interest, and in steering the discussion away from issues that might be damaging. It's not about crafting Teflon coated messages — which, in any case, tend to turn their listeners off.What is the future for corporate communication?
In the coming decades the corporate communications will be facing more challenges, we can’t just underestimate it. as we are entering a new era where access to information has never been easier, and less controllable. Audiences are more sophisticated at deconstructing – and debunking messages th
an ever before. The main key for successful communication will be to successful communication will be to re-connect with its bases in fundamental human activities. By understanding what it is that really makes a message interesting, relevant and credible.
Example: from many years, communication in corporation has changed a lot. The companies like Mysore silk has closed door for they communication and technology. From past 80 years they using same technology and also same old heroically communication in the organization but few years later they opened the door for the innovation. They adopted a flat communication system in the company.
A communication system in organisation is as important as blood in the body. If the circulation is stopped then body is dead. In same way if communication stops to any part of body then that part of the organisation then that part of organisation cannot work. So communication is very necessary to the organisation. Communication in today's jumbled corporate environment involves much more than just motivating employees and providing good Public Relations. To become successful in the today business world, communication play vital role. It may to external communication (to interact with the costumer, to interact with stakeholders or to tell the people about the company.) or an internal communication (communication between the employer and employee, or from employer to employer)
What is communication really means?
In general communication just means “say", "talk" or "tell"'. This myth of communication has now, paradoxically, become a burden for the communications director to carry. It has create expectation of corporate often can’t be met, andd can be difficult to manage. The skill of corporate communications is, therefore, skill in conducting conversations — in opening up areas of interest, and in steering the discussion away from issues that might be damaging. It's not about crafting Teflon coated messages — which, in any case, tend to turn their listeners off.What is the future for corporate communication?
In the coming decades the corporate communications will be facing more challenges, we can’t just underestimate it. as we are entering a new era where access to information has never been easier, and less controllable. Audiences are more sophisticated at deconstructing – and debunking messages th
an ever before. The main key for successful communication will be to successful communication will be to re-connect with its bases in fundamental human activities. By understanding what it is that really makes a message interesting, relevant and credible.Example: from many years, communication in corporation has changed a lot. The companies like Mysore silk has closed door for they communication and technology. From past 80 years they using same technology and also same old heroically communication in the organization but few years later they opened the door for the innovation. They adopted a flat communication system in the company.
Experience: few years ago NANDI INFRASTRUCTURE CORIDOR EXPRESS (NICE) wanted to connect the road from Bangalore to Mysore. Many farmers refused to sell they lands to NICE. But because of the corporate communication after one year company successfully bought all the land from framer which is need to them.
Reference
http://www.masternewmedia.org/corporate-marketing/corporate-marketing-communications/Cluetrain-online-corporate-communications-as-marketplace-meeting-ground-Tombolini-20070418.htm
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