We can consider the 21st century as the communication century where more importance is given for both quality and speed of communication which is very essential for any good communication. As the technology develop day-by-day the trends of communication is changing rapidly. For business it is very easy to convey any message to a particular person or an organization quickly. This is because of fast development of internet, telecommunication, e-mail, online chatting, video conference etc. five important trends in 21st century are as follows
Globalization: Globalization means organization operates its operation globally. National borders will not restrict to the business. This means companies do not compete nationally but compete globally.
Diversity: Diversity means companies which have a more heterogeneous workforce where they need to cope up with different styles of clothing, interactions, presentation and the media… I feel diversify themselves, as this can to different thinking and different experience within the company.
Flexibility: Flexibility means an organization is flexible regarding process, people-rule procedures autonomy etc. flexibility is needed to stay competitive, to adapt to a new situation.
Flat: Flat organization enables discussion, decision making of employees and increases motivation among the employees. I feel flat organization can be more flexible and more competitive than organization with more hierarchal levels, because communication is necessary to adapt to a new situation.
Networks: This is a necessary trend because it provides internet, better communication system to organization, transportation technology and flexibility to a face- less communication.
Globalization: Globalization means organization operates its operation globally. National borders will not restrict to the business. This means companies do not compete nationally but compete globally.
Diversity: Diversity means companies which have a more heterogeneous workforce where they need to cope up with different styles of clothing, interactions, presentation and the media… I feel diversify themselves, as this can to different thinking and different experience within the company.
Flexibility: Flexibility means an organization is flexible regarding process, people-rule procedures autonomy etc. flexibility is needed to stay competitive, to adapt to a new situation.
Flat: Flat organization enables discussion, decision making of employees and increases motivation among the employees. I feel flat organization can be more flexible and more competitive than organization with more hierarchal levels, because communication is necessary to adapt to a new situation.
Networks: This is a necessary trend because it provides internet, better communication system to organization, transportation technology and flexibility to a face- less communication.
Example: A Satyam Computer is one of the companies of 21st century trends. They have all five qualities specified above. And it is improved more than 150% from the last 8 years. Their business is globalized and diversified. Flat type of communication and good network bother internally and externally.
Personal experience: Few years ago Maris Spinners had a flat type of structural communication. Suddenly from 2001 it is earning more profit because of the change in the type of the organizational communication. They have flat structure now. Employees can directly communicate with the managers and discuss their problems and even can give a suggestion to manager in decision making. Now not only flat structure but also they improved in communication technology and they installed a new internet facility in unit. Most of the messages transfer by email to their headquarters. Many times decision making and supervision are done by the video conference from the headquarters. I feel this is one of the impacts of 21st century trends.
No comments:
Post a Comment